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National Open University Exam Past Question – CIT 708 JUNE/JULY EXAMINATION

NATIONAL OPEN UNIVERSITY OF NIGERIA CIT 708 Concepts and Application of e-Business

14/16 AHMADU BELLO WAY, VICTORIA ISLAND, LAGOS SCHOOL OF SCIENCE AND TECHNOLOGY JUNE/JULY EXAMINATION

COURSE CODE: CIT708

COURSE TITLE: Concepts and Application of e-Business (2units)

TIME ALLOWED: 2hrs

INSTRUCTION: Attempt any four (4) questions

 

 

1.a. What is eCommerce marketing                                                                          (2 marks)

  1. List 5 e-commerce marketing strategies (2.5 marks)
  2. Briefly explain e-commerce web design. (5 marks)
  3. Discuss briefly 4 questions that must be answered before engaging in e-commerce to assess

readiness?                                                                                                        (8 marks)

 

  1. a. Briefly discuss Moore’s Law (7 marks)
  2. Briefly discuss Metcalf’s Law. As part of the discussion, highlight its contextual relationship

with Reed’s Law.                                                                                               (7 marks)

  1. c. Define the term “web service”. (3.5 marks)

 

3.a. Briefly discuss the Bandwidth Scaling Law                                                            (5 marks) b. Briefly discuss SOAP                                                                                            (4 marks) c. Briefly discuss pervasive computing                                                                     (5 marks) d. Briefly discuss e-business infrastructure. Highlight at least 3 infrastructure components.

(3.5   marks)

 

4   a. State and explain 3 levels in which the component technology paradigm can be applied.

(4.5   marks). b.   Explain the following channel management strategies used in running e-business:

  1. Traditional   channels  promote   the   Web   channel.            (2 marks) ii.         Web   channel   used   to  explore   new   markets.                 (2 marks) iii.        Integrate   the   Web   and  traditional   channels.                   (2 marks) iv.        Cannibalize   traditional  channels.                                          (2 marks)
  2. c. Briefly explain the first mover advantage                                                         (5 marks)
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  1. a. State and explain 3 challenges involved in assessing the value of e-business technology to an enterprise.  (4.5 marks) b. With the aid of a diagram, explain the e-business cycle                                       (13 marks)

 

  1. a. Briefly discuss CRM in the context of e-business application development. In your explanation, highlight questions that must be answered before developing a CRM application as well as the benefits of CRM in e-business.  (9.5 marks)
  2. List 3 areas where use case diagrams are useful (3 marks)
  3. c. Explain briefly the following concepts:
  4. Buy-side model (2.5 marks)
  5. Sell-side model (2.5 marks)

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